Social Media Strategy Internship – Avocademy
Overview:
Role: Social Media Strategy Intern
At Avocademy, a tech education platform empowering career changers in UX/UI design, I crafted and executed content strategy to grow brand presence and deepen community engagement.
Key Contributions:
Content Creation:
Developed concepts, wrote scripts, and designed visual styles for over 50 short-form videos (15–90 seconds) tailored for Instagram Reels and TikTok. This series collectively garnered over 3 million views, significantly boosting brand awareness.Influencer Identification:
Researched and documented 20+ micro-influencers weekly, curating lists for the internal marketing team to pursue for partnership opportunities.Community Engagement:
Actively managed social media interactions, engaging with Avocademy's audience and collaborating creators to foster an authentic and supportive community around design education.