HIYA B2B DIGITAL MARKETING CAMPAIGN
Overview
For the 2025 Collegiate DECA International Career Development Conference (ICDC), our team was challenged to develop a B2B digital marketing campaign for HIYA, a cybersecurity company specializing in spam call prevention.
We created a robust multi-channel campaign targeting enterprise clients, designed to establish brand authority and generate qualified leads.
Results
Our campaign earned 2nd place internationally out of hundreds of DECA competitors, praised for its integration of strategy, creativity, and execution across channels.
Key Strategies Implemented:
Content Marketing:
Developed a thought leadership series including a Scam Shield Report, client case studies, and downloadable white papers to position HIYA as an industry expert and trusted source.Digital Advertising:
Built Google Search ads targeting decision-makers actively seeking spam protection solutions and created pre-roll YouTube ads that highlighted the product’s key benefits.Social Media (LinkedIn):
Launched a professional presence with value-driven content tailored to IT decision-makers, showcasing industry insights and linking to gated content.Website Optimization (SEO/SEM):
Improved discoverability by integrating high-intent keywords, streamlining navigation for lead capture, and designing a visually compelling landing page with embedded CTAs