Marketing & Outreach Internship – Spilt Milk Nannies

Overview

Role: Marketing & Outreach Intern

At Spilt Milk Nannies—a local, women-owned nanny agency—I built the organization’s first comprehensive marketing foundation to support both sitter recruitment and family outreach.

Key Contributions:

Brand Voice & Content Strategy:
Developed a consistent brand voice guide, content pillars, and messaging strategy that reflected the company’s core values.
Outreach & Campaign Planning:
Researched and compiled over 100 key community outreach locations for 5 different branches for both parent and sitter audiences.
Template & Calendar Creation:
Created reusable templates for flyers, social posts, and email outreach, and built a 6-month content calendar aligned with seasonal themes and engagement goals.
Social Media Strategy:
Proposed a scalable, beginner-friendly social media procedure to help the founder manage content more consistently, with community engagement procedures, post prompts, and story ideas.